The aim is to increase knowledge and understanding of the need for action at both European and national levels to improve prevention, treatment and care. At the same time, the campaign supports European citizens who are overweight or have obesity to make lifestyle changes to manage their weight and improve their overall health and quality of life.
Although European Obesity Day is a recognised international awareness day, the activities and initiatives that take place around it are just as important. These include events held at local, national and international level held in the lead up to EOD and many which will continue afterwards, please see press release for further details.
The story behind European Obesity Day
The first European Obesity Day (EOD) was held in May 2010. What started as a grass-roots campaign involving a small group of concerned doctors and patients, quickly turned into a major event with participants and activities across many European countries.
Events have ranged from picnics and information stands in Paris, to walks and fun runs; briefings for healthcare professionals and pharmacists; the free distribution of fresh fruit and vegetables; debates and workshops for politicians and policymakers; media briefings and press conferences; and the free use of city bikes for the day. A more detailed list of some of the activities appears here.
In 2010 EOD received the award for ‘Campaign of the Year’ at the European Public Affairs Awards and in 2017 it won the Best European Lobbying Campaign Award.
The importance of European Obesity Day
European Obesity Day is an important opportunity to raise awareness about obesity.
For EOD 2018 we will be highlighting the need for greater medical specialism in obesity, leading to an enhanced and collaborative conversation about weight management with patients. Obesity is recognised as a chronic disease that requires long-term management by health organisations such as WHO , The Organisation for Economic Co-operation and Development (OECD) , The American Medical Association (AMA)  and the Canadian Medical Association (CMA) .
Recognition of obesity as a chronic disease by European Member States will result in greater access to care and treatment for those who are overweight or who have obesity.  
At the same time, the campaign supports the broader initiatives of EASO, and national associations and collaborating centres, to encourage European citizens who are overweight or who have obesity to make the necessary changes to manage their weight and improve their overall health and quality of life.
Who is behind European Obesity Day
European Obesity Day is a campaign platform of the European Association for the Study of Obesity (EASO).
Established in 1986, EASO is a federation of professional membership associations from 32 European countries. It is the voice of the European obesity community, representing scientists, health care practitioners, physicians, public health experts and patients. EASO is in formal relations with the World Health Organisation (WHO) Regional Office for Europe and is a founding member of the EU Platform on Diet, Physical Activity and Health.
EASO promotes action through collaboration: in advocacy, communication, education and research. EASO facilitates and engages in actions that prevent and combat the epidemic of obesity. It contributes to high level European and National scientific consultations, hosts the annual European Congress on Obesity (ECO), has dynamic and active topic specific Task Forces and Working Groups, and coordinates obesity education across Europe. EASO’s mission is to reduce the burden of unhealthy weight.
 “Obesity is a chronic disease, prevalent in both developed and developing countries, and affecting children as well as adults.” World Health Organization. Obesity: Preventing and Managing the Global Epidemic. Technical Report Series 894, 2000; page 1 http://www.who.int/nutrition/publications/obesity/WHO_TRS_894/en/
 OECD Obesity update 2014. www.oecd.org/els/health-systems/Obesity-Update-2014.pdf
 America Medical Association, ‘AMA Adopts New Policies on Second Day of Voting at Annual Meeting’, (2013): http://www.ama-assn.org/ama/pub/news/news/2013/2013-06-18-new-ama-policies-annual-meeting.page
 Healthcare matters are primarily the responsibility of EU member states and there is no unified law dictating that member states must treat recognised diseases, however recognition of obesity as a chronic disease would bring it under the purview of existing ‘chronic disease strategies’, and their associated budgets. At an EU level this would result in greater funding opportunities from EU initiatives and Joint Action under the Health Programme, particularly for research and innovation and more specific recommendations from the EU on addressing chronic diseases in Member States.